How CARR finds, qualifies, and reaches the right people at the right accounts — the whole lead → account → enrich → classify → seed → campaign machine, laid out end to end. This page is the launcher; each view drills into the real workflow behind it.
One machine turns a raw life-sciences contact into a sent email or LinkedIn touch and reconciles the reply back. Every stage is a gate; a contact only advances when it clears the one before it.
0 · TIER
Two-axis target model: ICP fit × account lifecycle.
→
1 · TITLE
L0 title parse → seniority + department filter tags.
→
2 · CLAY‑PUSH
Eligible outreach targets queued to BioCreative's Clay.
v4 classifier (needs a headline) → marketing persona.
→
5 · SEED
Cold-eligible contacts seeded into rep campaigns.
→
6 · PACE
Round-robin + same-company gap + send date.
→
7 · GENERATE
SSO matrix → contextual draft messages.
→
8 → 9 PROMOTE / DELIVER
Due drafts promoted → EmailBison / HeyReach.
Section 2
Three views into the engine
The same pipeline, read three ways. Each view is a page; each renders the real numbers from this snapshot.
View 1
Enrichment & Classification: Accounts + Contacts
Where the account universe comes from and how it narrows — Hub push, L1/L2 classification, the 7 ICP sub-segments, and the scoring algorithm — then how a contact at an in-play account gets enriched, classified, and made reachable.
Carries the account score + persona work into per-rep worklists — accounts by tier (eligible / owned / blocked), a Jake Tier-1 second-touch layer, and the contacts remaining to work.
1,029 NA accounts · 3,718 contacts remaining
Open →
View 3
Campaign Management
How campaigns get filled, paced, and delivered; replies and follow-ups; and a per-rep runway table — is each campaign fed and firing?
905 cold emails sent · 188 LinkedIn touches
Open →
Section 3
Where the engine is right now
The headline reality on the day of this snapshot — the account universe first, then the contact funnel drawn from it.
Accounts — ICP tiering narrows the universe
4,649
companies
2,754
therapeutic developers
1,874
Tier 1–3 (good fit)
1,193
in-play (cold/new)
1,573
out of scope
Contacts — the funnel drawn from those accounts
145,468
contacts
67,059
title-eligible
10,956
clay-enriched
7,919
classified
1,187
seed candidates
21,506
clay bench
Accounts gate the machine; contacts are elastic. ICP tiering cuts 4,649 companies to 1,193 in-play accounts. Contact supply is not the limit — 18,928 title-eligible contacts sit on the Clay bench at those in-play accounts, and more can always be run through Clay. Clay is never a stopgap.
The eligible pool is fully seeded, not idle. Every one of the 1,187 seed candidates across the four reps is already inside an active campaign (free runway = 0). New cold volume is therefore gated upstream — at the enrich→classify step (only 10,956 of 67,059 title-eligible are enriched) and by the per-company seed cap — not at the seed step.
Section 4
What this is — and what it grows into
This is the visual foundation. It renders the live workflow today; it is built to grow.
Today
The workflow, made visible live
Home + three spokes that lay out the real end-to-end flow with the real dashboard numbers, so the CARR team can see the whole machine in one place.
North Star
A full CARR OS future
The MADE-OS pattern in full: generated Skills / Tools / Fleet libraries, a methodology map, and authored process diagrams — all on a live / partial / broken / future taxonomy, numbers generated from registries. The scaffolding drops into this foundation later.