CARR Biosystems

CARR OS — The Outbound Engine

How CARR finds, qualifies, and reaches the right people at the right accounts — the whole lead → account → enrich → classify → seed → campaign machine, laid out end to end. This page is the launcher; each view drills into the real workflow behind it.

Section 1

The engine, end to end

One machine turns a raw life-sciences contact into a sent email or LinkedIn touch and reconciles the reply back. Every stage is a gate; a contact only advances when it clears the one before it.

0 · TIER
Two-axis target model: ICP fit × account lifecycle.
1 · TITLE
L0 title parse → seniority + department filter tags.
2 · CLAY‑PUSH
Eligible outreach targets queued to BioCreative's Clay.
3 · ENRICH
Clay returns headline / summary → enrichment status.
3b · EMAIL
FullEnrich email-find + verify (email channel).
4 · PERSONA
v4 classifier (needs a headline) → marketing persona.
5 · SEED
Cold-eligible contacts seeded into rep campaigns.
6 · PACE
Round-robin + same-company gap + send date.
7 · GENERATE
SSO matrix → contextual draft messages.
8 → 9 PROMOTE / DELIVER
Due drafts promoted → EmailBison / HeyReach.
Section 2

Three views into the engine

The same pipeline, read three ways. Each view is a page; each renders the real numbers from this snapshot.

View 1
Enrichment & Classification
How a title becomes a targetable, classified contact — title parse, the outreach-target pre-filter, Clay enrichment, and the v4 persona classifier.
67,059 eligible → 10,956 enriched → 7,919 classified
Open →
View 2 · the core
Targeting, Seeding & the Buckets
The two-axis target model, the block list, the seed gate, and the honest funnel — where the eligible pool actually narrows, and why.
1,187 seed candidates (+1,092 Jake)
Open →
View 3
Campaign Management
How campaigns get filled, paced, and delivered; replies and follow-ups; and a per-rep runway table — is each campaign fed and firing?
905 cold emails sent · 188 LinkedIn touches
Open →
Section 3

Where the engine is right now

The headline reality on the day of this snapshot.

145,468
contacts
67,059
title-eligible
10,956
clay-enriched
7,919
classified
1,187
seed candidates
21,506
clay bench
The eligible pool is fully seeded, not idle. Every one of the 1,187 seed candidates across the four reps is already inside an active campaign (free runway = 0). New cold volume is therefore gated upstream — at the enrich→classify step (only 10,956 of 67,059 title-eligible are enriched) and by the per-company seed cap — not at the seed step.
Section 4

What this is — and what it grows into

This is the visual foundation. It renders the live workflow today; it is built to grow.

Today
The workflow, made visible live
Home + three spokes that lay out the real end-to-end flow with the real dashboard numbers, so the CARR team can see the whole machine in one place.
North Star
A full CARR OS future
The MADE-OS pattern in full: generated Skills / Tools / Fleet libraries, a methodology map, and authored process diagrams — all on a live / partial / broken / future taxonomy, numbers generated from registries. The scaffolding drops into this foundation later.